Always-on custom dynamic creative.
We partnered with West Elm to create their dynamic campaign that not only tracked and remarketed to visitors of their site, it also automated their product feed along with other integrations.
To make the creative really stand out, we created a web app that detected and served only lifestyle images.
The result exceeded the performance of any campaign that preceded it.
Highlights include: Dynamic strategy support , automated product feed with scheduled updates, Google Drive API integration, HTML5 ad development in DoubleClick Studio, Floodlight and uVariable configuration, Joystick hosted web app for data cleansing.
July 5, 2018