Why Incubeta Joystick is All-in on AMP
By Dave Rosowsky, COO at Incubeta Joystick We’ve seen the success of AMP content pages (2 billion pages covering some 900,000 domains), so it is no wonder that the chatter in the ad world around AMP Ads is increasing. Like any new marketing tool, understanding its value comes
Why We (Still) Believe in Banners
By Chris Wilson, former CEO of Incubeta Joystick Better banners mean better experiences When I tell people I work in digital advertising, the response is often something along the lines of “oh, those pop-up ads?” combined with subtle undertones of annoyance as they remember those ad experiences. I believe this
