Why Counterprogramming the Super Bowl was the Winning Move
With another Super Bowl in the books, it was indeed a different game this year in many ways as predicted. From the cardboard fans, to a restrained half time show and concerns around yet another super spreader event -- consumer sentiment was very different. By now you’ve
Fresh Perspectives: Q&A with Lizzie Knopf
With a new year starting up, we wanted to catch up with Lizzie Knopf, our newest Account Manager, to get to know her better and hear her thoughts on data, social marketing, and more. Lizzie is based in Los Angeles and joined the Incubeta Joystick team back in
Perspectives on Diversity: Q&A with Sara B. Francis
As many offered support to the Black Lives Matter movement by speaking up for a more equitable society last year, there has been an increased focus on the lack of diversity within companies, especially in leadership roles. We caught up with Incubeta Joystick’s CEO, Sara B. Francis, who
Wrap Up: Personalized Video for Impactful Creative Virtual Event
Engaging consumers in today’s digital landscape requires more relevance than ever before --- and brands need to work harder to stand out. Personalized video is an emerging category that takes current video formats and adds customization at scale, making the content relevant to the audience and their
5 Great Ways to Activate Events in Digital
Heading into the new year, anticipation starts to build for the tentpole events of the season. This year, it’s hard to know what to expect. There's been uncertainty whether the Superbowl will be held February 7th as planned and the Oscars have already been delayed to April 25th,
