Incubeta Welcomes John Cawdery
We’re excited to announce the appointment of John Cawdery as the new CEO of our parent company, Incubeta US, based out of our New York office. Incubeta, the global independent digital marketing services group, today announces it has appointed John Cawdery as the new CEO of Incubeta US. The former
Joystick Becomes a Snapchat Lens Creative Partner
We’re big fans of Snapchat around Joystick. We love their engaging ad formats and their camera lenses have livened up many a meeting. That’s why we’re thrilled to share that Joystick is now a Snapchat Lens Creative Partner. As part of the program, our team has been trained
Augmented Trial: How AR Can Power Contactless Ecommerce
Augmented reality is reshaping the digital customer experience. The opportunity to help consumers visualize how a product could fit into their daily lives has attracted many brands to explore it. Now with AR enabled on mobile devices and the timely roll out of 5G, the barriers to
Creative Best Practices for Social Media
Video’s popularity has grown exponentially in recent years, especially as consumers continue to spend more time with their smartphones. In 2020 alone, it’s estimated that the average US adult will spend an additional 23 minutes per day on their phone, with much of that time being devoted
E-commerce in an Ad: Platforms Make it Easy to Discover & Purchase
By Melissa Marie Fassetta, Account Manager at Joystick Interactive Consumers have turned to online shopping out of necessity in recent times. E-commerce has seen 53% in growth since the start of COVID and continues to attract more buyers each week. Even as stores reopen, consumers might not return to