E-commerce in an Ad: Platforms Make it Easy to Discover & Purchase
By Melissa Marie Fassetta, Account Manager at Joystick Interactive Consumers have turned to online shopping out of necessity in recent times. E-commerce has seen 53% in growth since the start of COVID and continues to attract more buyers each week. Even as stores reopen, consumers might not return to
Incubeta DQ&A Announced as a Google Marketing Platform Sales Partner in the Americas
We’re thrilled that our sister company, Incubeta DQ&A, has been named a Google Marketing Platform Sales Partner in the Americas, cementing our global Google Marketing Platform Sales Partner status. In becoming a certified sales partner in the Americas, Incubeta brings a 17-year heritage of defining, deploying, and optimizing
Gamifying your Brand for Engagement
By Melissa Marie Fassetta, Account Manager at Joystick Interactive If you find yourself wondering how to market your brand in today’s rapidly changing climate, you’re in good company. A number of marketers are reevaluating how it should advertise -- where and how its messages should show up. This is
Wrap Up: Using the Force of Dynamic Campaigns
What do Star Wars and dynamic campaigns have in common? Find out in our virtual presentation "Using the Force of Dynamic Campaigns". Watch a full recording of the session here. Our SVP, head of client service and avid Star Wars fan, Andrew Henry, presented the first virtual event in
ROUND UP: Persevering in times of change
Even in these most challenging times, it’s been encouraging to see the many ways brands, agencies and organizations have adapted and persevered every day. So many did what they could to help out -- whether that be through offering supplies and resources or supporting the many small businesses