The User Experience of Connected TV Ads
Let me set the stage. You sit down at the end of an evening to watch your favorite program on your smart TV. An ad comes on per the usual, but you notice something different. This ad shows you a prompt inviting you to browse the ad. Okay,
Upgrade Your Growth; Unleashing Potential with Beiersdorf, DraftKings, Incubeta Groundswell & Hyundai
Read Time: 1 Minute 50 Seconds Last week was an exciting time for Incubeta as we hosted our first event since the unveiling of our vibrant new identity. Upgrade Your Growth brought together a range of experts from around the world to discuss ways of unleashing growth potential
Incubeta Rebrands as New Generation of Digital Partner to Help Businesses Amplify Growth
Leading digital marketing group unites specialist teams, knocking down the silos of marketing to build world-class solutions We are thrilled to introduce the new identity of Incubeta, our parent company, a rebrand that enables us to move beyond traditional client-agency relations, knocking down the silos of marketing to
Three COVID-Era Trends that will have a Lasting Impact
For the past year, as the entire world reeled from the effects of the pandemic, the ways in which people work, shop, play, live and learn have changed dramatically. However, the resulting digital adoption wasn’t entirely new behavior, but a great acceleration of trends that existed before
First-Mover Publishers with First-Party Strategies
As the industry moves closer to a cookie-less world, publishers have an increasingly important role to play. No matter which side of the cookie-alternative debate you’re on, one thing everyone agrees on is the importance of first-party data. Direct first-party relationships that publishers have with their audience have