Consumers are increasingly expecting more personalized, relevant digital advertising. This starts with delivering ad units that resonate and spark a connection with audiences. Many people think of dynamic campaigns as data-driven creative, but its magic is as much art as science.
Personalized advertising is a fine line for marketers to walk. On one hand, customers are demanding more relevant and assistive ad experiences. But creating ads that resonate with each unique audience can prove challenging for any marketer. That fact that discerning
Augmented reality is reshaping the digital customer experience. The opportunity to help consumers visualize how a product could fit into their daily lives has attracted many brands to explore it. Now with AR enabled on mobile devices and the timely
Video’s popularity has grown exponentially in recent years, especially as consumers continue to spend more time with their smartphones. In 2020 alone, it’s estimated that the average US adult will spend an additional 23 minutes per day on their phone,
By Melissa Marie Fassetta, Account Manager at Joystick Interactive If you find yourself wondering how to market your brand in today’s rapidly changing climate, you’re in good company. A number of marketers are reevaluating how it should advertise -- where and
By Dave Rosowsky, COO at Joystick Interactive With the world changing seemingly day-to-day, marketing has never had to move faster. Sentiment is changing with each news cycle. Consumers are adapting quickly. Gone are the days of rigidly adhering to your long-term
Digital marketing continues to change at a breakneck pace as technology advances more every day, and it’s important to keep an eye on where it will go next. With a new year and decade ahead of us, we sat down
Q4 is quickly coming to a close and the holiday season is in full swing. Here’s a quick roundup of the quarter as you prepare for a new decade in marketing and advertising. Insights from Google YouTube Trends: With a new year