Insights

  Let me set the stage. You sit down at the end of an evening to watch your favorite program on your smart TV. An ad comes on per the usual, but you notice something different.  This ad shows you a prompt

  For the past year, as the entire world reeled from the effects of the pandemic, the ways in which people work, shop, play, live and learn have changed dramatically. However, the resulting digital adoption wasn’t entirely new behavior, but a

  As the industry moves closer to a cookie-less world, publishers have an increasingly important role to play. No matter which side of the cookie-alternative debate you’re on, one thing everyone agrees on is the importance of first-party data. Direct first-party relationships

  With another Super Bowl in the books, it was indeed a different game this year in many ways as predicted. From the cardboard fans, to a restrained half time show and concerns around yet another super spreader event -- consumer

With a new year starting up, we wanted to catch up with Lizzie Knopf, our newest Account Manager, to get to know her better and hear her thoughts on data, social marketing, and more. Lizzie is based in Los Angeles and

  As many offered support to the Black Lives Matter movement by speaking up for a more equitable society last year, there has been an increased focus on the lack of diversity within companies, especially in leadership roles. We caught up with

  Heading into the new year, anticipation starts to build for the tentpole events of the season. This year, it’s hard to know what to expect. There's been uncertainty whether the Superbowl will be held February 7th as planned and the Oscars

  Technological advancements have undoubtedly increased the breadth and depth of the digital experiences we engage with online. As the creative industry continues to push and embrace the progression of web development, we talked with Rubi Cabral, our Lead Developer, to

  Holiday shopping is off to an early start this year -- as is voting. With the digital acceleration of consumer behavior, this season will be like no other. Here's our roundup of news to have on your radar.    Prime is the

  Consumers are increasingly expecting more personalized, relevant digital advertising. This starts with delivering ad units that resonate and spark a connection with audiences. Many people think of dynamic campaigns as data-driven creative, but its magic is as much art as science.