Insights

With a new year starting up, we wanted to catch up with Lizzie Knopf, our newest Account Manager, to get to know her better and hear her thoughts on data, social marketing, and more. Lizzie is based in Los Angeles and

  As many offered support to the Black Lives Matter movement by speaking up for a more equitable society last year, there has been an increased focus on the lack of diversity within companies, especially in leadership roles. We caught up with

  Heading into the new year, anticipation starts to build for the tentpole events of the season. This year, it’s hard to know what to expect. There's been uncertainty whether the Superbowl will be held February 7th as planned and the Oscars

  Technological advancements have undoubtedly increased the breadth and depth of the digital experiences we engage with online. As the creative industry continues to push and embrace the progression of web development, we talked with Rubi Cabral, our Lead Developer, to

  Holiday shopping is off to an early start this year -- as is voting. With the digital acceleration of consumer behavior, this season will be like no other. Here's our roundup of news to have on your radar.    Prime is the

  Consumers are increasingly expecting more personalized, relevant digital advertising. This starts with delivering ad units that resonate and spark a connection with audiences. Many people think of dynamic campaigns as data-driven creative, but its magic is as much art as science.

  Personalized advertising is a fine line for marketers to walk. On one hand, customers are demanding more relevant and assistive ad experiences. But creating ads that resonate with each unique audience can prove challenging for any marketer.  That fact that discerning

  Augmented reality is reshaping the digital customer experience. The opportunity to help consumers visualize how a product could fit into their daily lives has attracted many brands to explore it. Now with AR enabled on mobile devices and the timely

  Video’s popularity has grown exponentially in recent years, especially as consumers continue to spend more time with their smartphones. In 2020 alone, it’s estimated that the average US adult will spend an additional 23 minutes per day on their phone,

  By Melissa Marie Fassetta, Account Manager at Joystick Interactive If you find yourself wondering how to market your brand in today’s rapidly changing climate, you’re in good company. A number of marketers are reevaluating how it should advertise -- where and