ROUND UP: Insights from Google, emerging tech & our favorite holiday ads
Q4 is quickly coming to a close and the holiday season is in full swing. Here’s a quick roundup of the quarter as you prepare for a new decade in marketing and advertising. Insights from Google YouTube Trends: With a new year
A Culture of Training is Key to Growth
By Dave Rosowsky, COO at Joystick Interactive And the Future of Digital Advertising Depends on it Last month, in a well-read article, WPP took the bold step of proactively discussing the reasons behind the slowdown of global ad-buying. Industry insiders were quick
Why Joystick is All-in on AMP
By Dave Rosowsky, COO at Joystick Interactive We’ve seen the success of AMP content pages (2 billion pages covering some 900,000 domains), so it is no wonder that the chatter in the ad world around AMP Ads is increasing. Like any
Why We (Still) Believe in Banners
By Chris Wilson, former CEO of Joystick Interactive Better banners mean better experiences When I tell people I work in digital advertising, the response is often something along the lines of “oh, those pop-up ads?” combined with subtle undertones of annoyance as